Tear down your red velvet ropes, Las Vegas.
The Stratosphere casino-hotel's new marketing campaign, which masquerades as a cause, is appealing to a crowd of likely Las Vegas Strip visitors who are less than keen on nightclub bottle service or high-priced fine-dining and more interested in cheap drinks and freebies.
"A great getaway has become a phony, fancy-pants ego trip," says the casino-hotel's "everyman-ifesto" posted on its website.
If that's true, it doesn't seem to be dissuading many. Las Vegas attracted a record 41.1 million visitors last year.
Still, the Stratosphere, with its towering 1,149-foot stature that's nearly twice the height of Seattle's Space Needle, wants some of those visitors to know there's a place in town where they can be comfortable in their own skin, "without the pretense," said Paul Hobson, the casino-hotel's general manager.
"Here's to knowing who you are even if a bouncer doesn't," reads one of the property's slogans.
"A bottle of booze should not be a mortgage payment," reads another.
Before the Stratosphere launched the campaign, the 2,427-room casino-hotel flummoxed locals with 10 days of billboard advertising along Interstate 15 that simply said, "What happened to Las Vegas?"
Southern California and Phoenix residents should expect to see and hear the latest campaign on radio and television ads soon.
Continue reading here.
The Stratosphere casino-hotel's new marketing campaign, which masquerades as a cause, is appealing to a crowd of likely Las Vegas Strip visitors who are less than keen on nightclub bottle service or high-priced fine-dining and more interested in cheap drinks and freebies.
"A great getaway has become a phony, fancy-pants ego trip," says the casino-hotel's "everyman-ifesto" posted on its website.
If that's true, it doesn't seem to be dissuading many. Las Vegas attracted a record 41.1 million visitors last year.
Still, the Stratosphere, with its towering 1,149-foot stature that's nearly twice the height of Seattle's Space Needle, wants some of those visitors to know there's a place in town where they can be comfortable in their own skin, "without the pretense," said Paul Hobson, the casino-hotel's general manager.
"Here's to knowing who you are even if a bouncer doesn't," reads one of the property's slogans.
"A bottle of booze should not be a mortgage payment," reads another.
Before the Stratosphere launched the campaign, the 2,427-room casino-hotel flummoxed locals with 10 days of billboard advertising along Interstate 15 that simply said, "What happened to Las Vegas?"
Southern California and Phoenix residents should expect to see and hear the latest campaign on radio and television ads soon.
Continue reading here.
The pizza!
