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Sportsbooks are not the only ones who lost big on this years Super Bowl

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<a href="http://news.yahoo.com/blogs/oddnews/"><img class="yom-art-branding" src="http://l2.yimg.com/bt/api/res/1.2/f6WHwVaXJ0BtQE4iBG45Tw--/YXBwaWQ9eW5ld3M7aD04MDt3PTYzMA--/http://l.yimg.com/os/152/2013/02/15/odd-news-banner-jpg_001514.jpg" alt="Odd News" title="Odd News" width="630" height="80" style="border-top-style:none;margin-bottom:0px;padding-bottom:5px;" /></a>  Furniture store Super Bowl promotion costs owner $7 million, but he's still smiling</h1>  <cite class="byline vcard" style="font-style:normal;color:#7d7d7d;font-size:11px;font-family:arial;vertical-align:middle;line-height:2.2em;">By <a href="http://news.yahoo.com/author/charlene-sakoda/">Charlene Sakoda</a>  | <a href="http://news.yahoo.com/blogs/oddnews/">Odd News</a>  - <abbr style="border:0px;" title="2014-02-03T20:14:41Z">21 hrs ago</abbr></cite> Jim Mattress Mack McIngvale is out $7 million today because of a Super Bowl promotion he ran in his Houston, Texas furniture store. As reported by <a href="http://www.myfoxhouston.com/story/24615169/2014/02/03/mattress-mack-losses-nearly-7-million-on-pig-skin-promotion" >KRIV Fox 26 News</a>, the Pigskin Promotion offered Gallery Furniture customers a full refund if the less favored Seattle Seahawks won the big game. The patrons just needed to spend at least $6,000 in the store during the two weeks before the Super Bowl and have their items delivered by Sunday at 5pm.<img class="editorial" src="http://l3.yimg.com/bt/api/res/1.2/KsPnCtdDlVvIiNXOr35teQ--/YXBwaWQ9eW5ld3M7cT04NTt3PTYzMA--/http://l.yimg.com/os/publish-images/news/2014-02-03/d081b048-5c1a-4708-92c4-ee95869c13c3_marquee.png" title="(KRIV)" width="630" style="margin:0px auto;" />(KRIV) The store's slogan of Save You Money couldn't have been truer for over 1,000 customers, when the Seahawks were crowned champions. The customers benefited in on Mattress Mack's losing bet but surprisingly McIngvale wasn't upset. Yeah, I get a kick out of this. And it's also about building the brand. You know, and keeping the brand fresh and invigorated so this is a great thing for Gallery Furniture, great...Delighted a lot of customers and that's why we're here, said the owner.<img class="editorial" src="http://l3.yimg.com/bt/api/res/1.2/.GPDdsmg1yHmlLs1.6oqlQ--/YXBwaWQ9eW5ld3M7cT04NTt3PTYzMA--/http://l.yimg.com/os/publish-images/news/2014-02-03/9e165a4f-1777-466c-8a24-b0a787eab223_Mattress-Mac.png" title="Jim Mattress Mack McIngvale (KRIV)" width="630" style="margin:0px auto;" />Jim Mattress Mack McIngvale (KRIV) Mattress Mack told <a href="http://abclocal.go.com/ktrk/story?section=news/local&id=9417210&rss=rss-ktrk-article-9417210" >KTRK</a> that he was advised against making the big bet saying, My accountant told me it was a crazy idea, that I should never do it and he's pulling his hair out this morning. Probably wise words of advice considering this was the second losing promotion for the store.<img class="editorial" src="http://l.yimg.com/bt/api/res/1.2/vmSobA3xugzLNnTap3CzEg--/YXBwaWQ9eW5ld3M7cT04NTt3PTYzMA--/http://l.yimg.com/os/publish-images/news/2014-02-03/52adc301-81ed-40f5-a8ed-a05f44781d64_pigskin1-winners.jpg" title="The winners of Gallery Furniture's first Pigskin Promotion. (galleryfurniture.com)" width="630" style="margin:0px auto;" />The winners of Gallery Furniture's first Pigskin Promotion. (galleryfurniture.com) Mack's first Pigskin Promotion gave more than 100 customers free furniture, at a cost of $685,000, for guessing the correct winners of the AFC and NFC Championship games. That didn't stop the second Pigskin Promotion and even now, McIngvale told KRIV that he would probably do another promotion like this again.<img class="editorial" src="http://l3.yimg.com/bt/api/res/1.2/OpmUPEfWYqZRbwof43I.fg--/YXBwaWQ9eW5ld3M7cT04NTt3PTYzMA--/http://l.yimg.com/os/publish-images/news/2014-02-03/7dbbd413-ef59-4309-a661-aa4569991885_promo-poster.png" title="Gallery Furniture's Super Bowl Pigskin Promotion (KRIV)" width="630" style="margin:0px auto;" />Gallery Furniture's Super Bowl Pigskin Promotion (KRIV) Mattress Mack plans on throwing a celebration at the store on February 17 where he will deliver refunds to all the lucky customers, who, while fortunate, will still have to pay taxes on their purchases.Videos and more info: <a href="http://www.myfoxhouston.com/story/24615169/2014/02/03/mattress-mack-losses-nearly-7-million-on-pig-skin-promotion" >KRIV</a>, <a href="http://abclocal.go.com/ktrk/story?section=news/local&id=9417210&rss=rss-ktrk-article-9417210" >KTRK</a><a href="http://news.yahoo.com/blogs/oddnews/furniture-store-super-bowl-promotion-costs-owner--7-million--but-he-s-still-smiling-201440268.html?vp=1" >source</a>
 
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Mben

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Wow! $7 million! :surprise:Here's another business that had to cough up $70,000 to it's customers. (is neckales a typo or a real word?
confuse.gif
lol)Birmingham jewelry store loses $70,000 on Super Bowl bet</h1>Jeff Dennis Jewelers offered refund if team scored a safety in Super Bowl XLVIII. Seattle Seahawks got a safety on the FIRST play of the game. Customers get full refund on their neckales and jewelry.</h2>Read more: <a href="http://www.nydailynews.com/news/national/alabama-jewelry-store-loses-70k-super-bowl-safety-article-1.1600442#ixzz2sNXraBfT" >http://www.nydailynews.com/news/national/alabama-jewelry-store-loses-70k-super-bowl-safety-article-1.1600442#ixzz2sNXraBfT</a>
 
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