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Stratosphere Ad Says Vegas Strip Is Too Snooty

Discussion in 'CASINO NEWS' started by Mben, Feb 12, 2015.

  1. Mben

    Mben No Deposit Forum Administrator Staff Member

    Tear down your red velvet ropes, Las Vegas.

    The Stratosphere casino-hotel's new marketing campaign, which masquerades as a cause, is appealing to a crowd of likely Las Vegas Strip visitors who are less than keen on nightclub bottle service or high-priced fine-dining and more interested in cheap drinks and freebies.

    "A great getaway has become a phony, fancy-pants ego trip," says the casino-hotel's "everyman-ifesto" posted on its website.

    If that's true, it doesn't seem to be dissuading many. Las Vegas attracted a record 41.1 million visitors last year.

    Still, the Stratosphere, with its towering 1,149-foot stature that's nearly twice the height of Seattle's Space Needle, wants some of those visitors to know there's a place in town where they can be comfortable in their own skin, "without the pretense," said Paul Hobson, the casino-hotel's general manager.

    "Here's to knowing who you are even if a bouncer doesn't," reads one of the property's slogans.

    "A bottle of booze should not be a mortgage payment," reads another.

    Before the Stratosphere launched the campaign, the 2,427-room casino-hotel flummoxed locals with 10 days of billboard advertising along Interstate 15 that simply said, "What happened to Las Vegas?"

    Southern California and Phoenix residents should expect to see and hear the latest campaign on radio and television ads soon.

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    Sookie likes this.
  2. Sookie

    Sookie Mother of Cats

    Cheap drinks and freebies! :yes:
    Mben likes this.
  3. Mben

    Mben No Deposit Forum Administrator Staff Member

    I remember the days of cheap buffets and cheap meals at restaurants. That was a huge draw.

    As you have seen too, Sookie, the price of eating is unreal these days. A lot of that has to do with the high priced restaurants we were taken to on our recent trip though. ;)
    Sookie likes this.
  4. Sookie

    Sookie Mother of Cats

    Yes, we were lucky to have the company we were keeping on our recent trip ;) I'm absolutely ruined for Vegas :lol:

    Any trip I could afford to take there on my own would pale in comparison.

    (I still find myself thinking about that steak!)
    Mben likes this.
  5. Sookie

    Sookie Mother of Cats

    OH! And the pizza! :omg: The pizza!:bigheart:

    A pizza place that can only be found by those who know where to find it! It reminds me of the Room of Requirement in Harry Potter!
    Last edited by a moderator: Mar 17, 2015
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